Advertising
“My employees and I are working more than full time since advertising my full page ad in the Canadian Home Trends magazine. It’s worth every penny.”
Denis Keating of Keating Mechanical (Geothermal Systems)
Canadian Home Trends Magazine’s readers are Canada’s most influential buyers.
Our readers are Canada’s most sophisticated quality conscious readers who are university educated and hold large disposable incomes. They are seeking the latest in technology and design for their home.
Why Advertise with Canadian Home Trends?
Build Relationships – Magazines are the most personal of media, creating private and intimate connections with each individual reader. Magazines are invited guests, creating strategic or tactical one-on-one conversations with your customers.
A Lasting Message – Consumers clip and save magazine ads for future reference. They provide a lasting, durable message with time to study a brand’s benefits.
Reach ‘High Value’ Consumers – Magazine readers are better educated, have higher purchasing power and watch less TV — they deliver the hardest to reach and most influential of opinion leaders.
Bonus Impressions – The average magazine page is viewed 1.7 times, providing more impressions per ad than newspapers or TV. These bonus exposures increase a brand’s opportunity to be seen when the consumer is ready-to-buy.
Magazines Communicate Better – Reader involvement in magazine advertising delivers 39% more awareness of the brand message than TV, on that all important first exposure. Magazines influence purchase behavior early in the decision-making process, giving readers ideas of what to buy, more so than newspapers or TV.
Source: Fast Facts 2007, Magazines Canada
7 Reasons why you should advertise in Canadian Home Trends Magazine
1. It is a high quality gloss publication with an ABOVE AVERAGE LIFESPAN.
2. ALL CLIENTS receive a customized marketing campaign in order to produce the best end results.
3. Canadian Home Trends is an INFORMATIVE AND PRACTICAL magazine.
4. Canadian Home Trends is a PRO-INDUSTRY magazine.
5. Canadian Home Trends targets the most INFLUENCIAL BUYERS.
6. Canadian Home Trends is 100% CANADIAN owned and operated.
7. Canadian Home Trends’s READERS RELY ON OUR MAGAZINE to inform them on the most up to date information about our advertisers’ products and services.
Our Readers
75% are 35 to 60 years of age
88% female, 12% male
34% have an HHI of $75,000+
32% have children
72% have a college or university education
Our Readers Look for Renovation Help!
87% are planning to make renovations this year
50% have spent more than $5000 in renovations
49% plan to spend at least $5000 on renovations in the next year
82% do all or some of their own renovations
46% renovate every 5 years
These are the types of renovations readers at doing:
Bathroom – #1 renovation 67%
Flooring – #2 renovation 65%
Kitchen – #3 renovation 57%
Patio/Deck/Outdoor 48%
Basement/Rec room 48%
Garden/landscape 47%
Windows and doors 43%
Canadian Home Trends Magazine – Readers’ Response
“I enjoy the ads!”
E. Peters, MB“Good magazine, read it all cover- to-cover!”
Marc Reimer, MB“The home built by Milne Homes in this issue (Feb/March 2008) was marvelous! It’s amazing to see the attention to detail that Mr. Doug Milne puts in his homes. Great job!”
K. B., Winnipeg, MB“I truly enjoyed Canadian Home Trends magazine. I loved the recipes. (We are now having tacos for supper tonight.) The article about paving stones (p.52) was very informative and timely for us, as we are considering paving part of our backyard around the water features. Thanks!”
Sheila Vathje, Calgary, AB“Great articles for the whole family! I look forward to receiving every issue with my 3 year subscription.”
C. M., Canora, SK“I was so excited to see Debbie Travis on your current cover (Aug/Sept 2008). It’s great to see Debbie getting involved with a magazine that promotes 100% Canadian content to its readers. Kudos Debbie, your articles are always a joy to read!”
F. E., Vancouver, BC
Advertisers get their money’s worth!
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For more information contact:
Sales & Marketing Dept.
Toll Free: 1-888-350-2444
sales@canadianhometrends.ca
